Your website is often the first interaction you have with customers, and it’s essential for businesses to have a professional and functional website in today’s economy. The more customers can learn about you online, the more likely they’ll order from you versus your competitors. You can sell your products, organize events, and publish articles that can be managed and updated from anywhere, all from your business website.
It’s really easy to get a basic website up to the cloud. You can use any number of free website builders to get a nice landing page, but want if you want it to do more? Are you giving your customers the best user experience on your website? Do you have more productive uses of your valuable time?
I build websites that are secure, easily updated, and look professional. Every site I build is optimized for mobile users, which allows you to expand your opportunities. Provide your customers with a reliable source of information about your business. You own your data, meaning your business won’t be affected if a social network changes their policies or is no longer popular. Your marketing can evolve while your website still serves as your online calling card. Using industry standard practices and modern techniques, I will ensure the digital face of your business is beautiful, functional, and gets you the customers you need.
I specialize in developing visual identity systems, helping businesses build their brand through cohesive messaging on any platform. Versatile identities that use typography and imagery to reinforce your brand at every touch point with customers. Systems that inspire confidence and trust, and are effective everywhere you need to use them.
Most people assume that a company’s brand is the logo or icon that they use. While the logo is an important part of the “brand,” it is only a small piece of the total package that ensures your business can communicate its message effectively and look professional. Developing a brand means taking the essence of what makes your business memorable and unique, and creating a identity system to visually contain that experience.
Working in collaboration with you, I guide you through the process of solidifying your brand, whether you are starting from scratch or expanding your existing visual identity. This includes developing logos, colors, typography, style of imagery, stationery, social media graphics, and a graphic standards that provides guidelines to help you and your staff stay consistent.
Effective marketing is a crucial part of business, even if you’re well-established. People need ways to find out about your organization, especially if you host events, have sales, release new products, or just want people to know you exist.
Make sure you make a great first impression with quality advertisements, flyers, social media images, and other marketing materials. I consult on effective information hierarchy and develop visually compelling graphics for your marketing campaign that look great on-screen and in print. I work directly with printers and service providers handling all the technical details, so you can focus on doing what you do best: running your business.
If you already have a visual identity to work with, I can help you with messaging and preparing graphics for the print and digital promotions. You can also bundle marketing materials with my branding and identity service to get a full-service package that you have everything you need to increase awareness of your business.